AB PlusΑΒ Plus Scheme Terms & Personal Data Security
AB PLUS

ΑΒ Plus Scheme Terms & Personal Data Security

Trust and respect. The basis of our relationship.

The safety of the data you entrust to us so that we can contact you for news, offers and other benefits tailored to your needs is important to us. That is why we are committed to handling your personal data safely and respectfully.
Our day-to-day operation is based on rigorous policies. We take all the necessary security measures in compliance with national and Community regulations for the protection of personal data. Because your trust is our priority!

5 things that relate to your personal data:

Data Collection

An integral part of the loyalty programme is the collection of the data required to establish a relationship of trust between us and this data is included in the application for the issuance of the loyalty card. This information is the minimum required for the loyalty scheme to work and enables us to offer you the benefits that you will choose through the profile selection. At the same time, we also receive details of purchases you have made with your card. These details are collected for statistical purposes so that we may offer you products and services that interest you if you have selected the respective profile. For more detailed information click here.

Purpose of Processing

In the context of running our loyalty scheme and based on AB Plus’ updated terms, we collect your personal data aiming to provide better and customized services and offers. Moreover, depending on the profile you select, you can enjoy more benefits as a member of the loyalty programme. For more detailed information click here 

Retention Period

Personal data is retained for as long as the card is active and for a maximum period of five (5) years after the last use of the card. If the card is cancelled and if there is a legal interest or legal obligation of AB, the retention period shall not exceed 5 years.

Data Management

AB is responsible for the management and processing of your personal data and takes all appropriate technical and material security measures while fully maintaining the privacy of your data. The same measures are taken by third parties who may have access to your data to send communications and provide other services to you on behalf of our company, always to provide a better service.

Customer Rights

You may at any time modify your personal data, request that you do not want to receive communications, unsubscribe from the loyalty scheme, or exercise your right to object or your right to data portability.

Answers to your possible questions

1. What information does AB collect about me as an AB PLUS card holder?

2. What is the purpose of AB collecting such data?

3. And for how long does AB keep such data?

4. How can I modify the data I have provided on my AB PLUS card?

5. How can I request that I no longer receive communication from AB through the contact details I have provided on my AB Plus card?

6. If I do not want AB to maintain my AB Plus card data anymore, what can I do?

7. What other rights do I have in relation to the personal data that AB holds about me as an AB Plus card holder?

8. Can another company receive my AB Plus card data?

9. How does AB protect my personal data?

Οι όροι του προγράμματος πιστότητας AB Plus ανανεώθηκαν! Βρες τους ανανεωμένους όρους εδώ.

Look for answers to your questions here

AB has appointed a Data Protection Officer (DPO), who you can contact by email at dpo@aholddelhaize.com